InSpeier helps companies bring their customers to the forefront to help make informed marketing decisions, fix pain points, build brand loyalty and drive financial results.
insight | strategy | inspiration
InSpeier helps clients and agencies uncover meaningful insights about their customers.
We take it a step further than insights though. We help develop brand strategies, identify unmet needs, fix consumer pain points, and improve the marketing ROI. In short, we turn insights into action.
We read between the lines to find opportunities where others find headaches.
Customer Research
Flexible and creative methods to uncover unique insights about your customers (B2B and B2C) and the experience they have throughout their journey and over time
Customer interviews
Focus groups
Ethnographies
Usability testing
Quantitative surveys
Journey Mapping
Custom journey map and persona development to create visual inspiration with real insights from your customers to guide the way
End-to-end journeys
Micro journeys
Customer personas
Ecosystem mapping
Workshop facilitation
Strategic Planning
Shift from insight to action with strategic plans rooted in decades of experience across multiple categories so your insights don’t gather dust on a shelf
Brand strategy
Go to market strategy
Digital strategy
Customer experience strategy
Internal alignment
The marketing Swiss Army Knife
Described as the Swiss Army Knife of Marketing, the InSpeier team has all the expertise and tools you need to serve as your strategic planning and insight partner.