InSpeier helps companies bring their customers to the forefront to help make informed marketing decisions, fix pain points, build brand loyalty and drive financial results.
insight | strategy | inspiration
InSpeier helps clients and agencies uncover meaningful insights about their customers.
We take it a step further than insights though. We help develop brand strategies, identify unmet needs, fix consumer pain points, and improve the marketing ROI. In short, we turn insights into action.
We read between the lines to find opportunities where others find headaches.
Customer Research
We employ research to understand people’s needs and motivations, and how products and services meet those needs (or fail to), helping companies develop products and experiences that consumers want to spend time with.
Customer interviews
Focus groups
Ethnographies
Usability testing
Quantitative surveys
Journey Mapping
Our custom journey maps and personas serve as powerful visual aids to translate real insights from your customers and illuminate opportunities for better products, better interactions, and extraordinary brand experiences.
End-to-end journeys
Micro journeys
Customer personas
Ecosystem mapping
Workshop facilitation
Strategic Planning
Shift from insight to action with strategic plans rooted in decades of experience across multiple categories so your insights don’t gather dust on a shelf, but rather launch you and your team into action grounded in data.
Brand strategy
Go to market strategy
Digital strategy
Customer experience strategy
Internal alignment
The marketing Swiss Army Knife
Described as the Swiss Army Knife of Marketing, the InSpeier team has all the expertise and tools you need to serve as your strategic planning and insight partner.