InSpeier helps companies bring their customers to the forefront to help make informed marketing decisions, fix pain points, build brand loyalty and drive financial results.
I nearly always recommend a mix of qualitative and quantitative research methods. Both have strengths and weaknesses on their own, but when paired together, they afford businesses a unique look into a combination of consumer behavior, emotion and needs.
Drive loyalty and make a measurable difference in the way customers engage with and view your brand by incorporating these simple customer experience principles.
Measuring customer experience doesn't have to be a daunting task, especially when you ask simple questions. Integrate these into your existing metrics to ensure you capture the right data about your most (and least) loyal consumers.
Customers move through a hierarchy in their experience with brands, starting with a base level satisfaction. Use this graph to plot your customers on their journey with your brand.
CX Manifesto: Know your customers. Make it easy. Be relevant. Be an advocate.
